How We Edit 100+ Videos Per Week

Speed at scale is a process problem, not a talent problem. We standardize everything except the creative.

Step 1: Brief. Every video has a 3-line brief — hook, payoff, CTA.

Step 2: First cut. The editor has 45 minutes. No exceptions.

Step 3: QA. A second pair of eyes checks pacing, captions, and brand tone.

Step 4: Approval. The creator sees the cut with one click to approve or request a tweak.

Step 5: Schedule. Once approved, it lands in the calendar automatically.

The result: consistent quality, no bottlenecks, no 'where's my edit?' messages.